We are thrilled to announce the arrival of our brand in the UK, bringing with it a celebration of femininity in men. Historically, society has marginalized and stigmatized femininity in men, casting them as undesirable and unloved. Babyboy emerges with the purpose of reshaping this narrative, redefining the essence of femininity and showcasing its strength and sensuality.

Lingerie represents the pinnacle of femininity in fashion, yet its potential to empower has been largely overlooked in men's fashion history. Through our creative journey, we merge the essence of femininity with the allure of masculine sensuality, crafting silhouettes that speak to both realms.

Our creative process unfolds in two distinct paths. Firstly, we explore the male form, its erogenous zones, and the seductive emotions evoked by the touch of lace and silk against the skin.